City Gross wants to change how people think about grocery shopping. Together with The Bond, they launched a new brand concept that takes a clear position as Sweden’s most quality-driven and affordable food market. Here, good food and good prices go hand in hand. You don’t have to choose. At City Gross, you can have it all.

We set out to capture the true spirit of City Gross, a place where skilled people, fresh ingredients and great value come together. The result is a brand platform built on passion, quality and price – with a promise to ambitious food lovers that great food doesn’t have to come with a high price tag.